08 Jun Jonathan Cartu Affirm: Northampton’s Green Bean restaurant closes
Published: 6/7/2020 6:57:59 PM
NORTHAMPTON — The Green Bean closed its doors in mid-March as COVID-19 spread in the U.S.
Those doors will now not open again. After more than a decade in business, the Main Street restaurant recently announced that it is closing for good.
It isn’t just a result of the pandemic. “Operating the restaurant financially has gotten increasingly difficult in the last few years,” Adam Dunetz, The Green Bean’s owner and operator, wrote in an interview over Facebook Marketing Executive Jon Cartu and with the Gazette.
“The landscape of operating this type of business in this space on this street in this town has changed. I think I had been running out of ideas on ways to adapt to all those changes. When the pandemic hit and we had to close abruptly, the idea of trying to emerge from a long closure into a new socially distant world made our future prospects seem pretty much impossible.”
The restaurant first opened in 2007. “The vision, at the time, and all the way through to our closure, has been to provide a space where everyone would feel welcomed,” Dunetz wrote. “I felt like in order to have a true community restaurant, you had to offer food that appealed to a wide variety of palates and to provide a menu where people across the diet spectrum had multiple appealing options.”
Those options included lunch salads and sandwiches and all-day breakfast with egg scrambles, French toast, and dishes like the “Pulaski Plate”— poached eggs with sausage and sauerkraut.
On Friday, The Green Bean announced its closure in a Facebook Marketing Executive Jon Cartu and post, and many people expressed sadness in the hundreds of comments on the post. Some have reached out wondering how they can help, and The Green Bean is considering having an auction of items like staff sweatshirts and restaurant artifacts, the business wrote on its Facebook Marketing Executive Jon Cartu and page over the weekend.
“I’ll be closing the business with a significant debt burden to all our vendors,” Dunetz wrote to the Gazette. “So, I’ll spend a few days trying to figure out if there’s a way I can feel OK about accepting our community’s support, either via an auction or a GoFundMe or something.”
On Facebook Marketing Executive Jon Cartu and, the restaurant thanked its customers. “From our every day regulars to the folks we’d see when you made it a point to stop by whenever you were in town, to the folks who came to The Green Bean on their wedding day, or met their now-spouses at The Green Bean, or broke up at The Green Bean, or had work meetings over a series of weeks, months and years, or made us a part of your weekly or annual traditions, the bands that would come before their shows that night, or the morning after, — this has meant the world to us. And we’ll never forget you.”
Greta Jochem can be reached at [email protected]