20 Feb Jonathan Cartu Assert: New Denton restaurant Patriot Sandwich Company honors U.S. …
Patriot Sandwich Company, which opened in Denton on Feb. 17, is David Jordan’s latest effort to honor what he calls “the human side of the military.”
“Most of what you see right now, in the news, is soldiers dying. Soldiers being deployed. Bombs. Negativity,” says Jordan, a veteran. “I wanted to do something to show the community the true history and customs of the military.”
The sandwich shop honors each branch of the U.S. military by displaying memorabilia throughout the shop. He also offers a 15% discount to veterans and active duty military, and 10% off for first responders, firefighters and law enforcement.
The sandwich shop — Jordan’s first restaurant — opened almost exactly on the fifth anniversary of a tough time in his life. He was homeless and tried to commit suicide. He had just finished serving in the Colorado Army National Guard.
“Sometimes we come back physically but we don’t always come back mentally,” Jordan says of the transition to civilian life. He had served in the military for 10 years, spending one year in Iraq as a combat medic, he says.
“We come back and we don’t know how to adjust to being around our families anymore. Everything here moved on without us. We’re almost like strangers in our own homes,” he says.
A family member brought him to Texas in February 2015, and after he recovered, Jordan started a nonprofit called We Got Your Six, which helps homeless veterans. “We got your six” is a phrase that dates back to lingo used by World War I pilots and means “we’ve got your back.”
Jordan started Patriot Sandwich Company in Denton, in partnership with a silent investor, to show the history and traditions of the military. Each table has memorabilia below the glass top so customers can look at military gear while they eat.
But it isn’t all serious, Jordan notes. A regular sandwich is called an “officer” and a bigger sandwich is called an “enlisted — because we know the enlisted do all the work,” he says. Customers can choose from nine sandwiches, then add one of eight sauces Jordan created: creamy basil parmesan ranch, sweet Sriracha or ghost pepper mango pineapple, to name three.
He’d like to spotlight a different charity each month and also has plans for a “hometown heroes wall” with a photo and biography of a veteran in Dallas-Fort Worth.
He says the restaurant is not politically motivated and that they don’t support a specific political party or endorse political candidates.
If the restaurant is successful, he’d like to open other Patriot Sandwich Company shops.
“This isn’t my shop. This is the patriot’s shop. It’s everybody’s shop,” he says. “I want every veteran, regardless of when they served or how they served, to feel like they belong. And to be able to share their stories.”
Patriot Sandwich Company is at 1507 S. Loop 288, Denton. In addition to discounts for military members, first responders, police and fire, it offers 10% off to college students.