The chain opened PF Chang’s To Go in Chicago, its first-ever location that’s focused exclusively on ordering out.
At 2,000 square feet, the new space is a fraction of the size of one of its regular restaurants and features a slimmed-down menu that also retains PF Chang’s most popular items, including the lettuce wraps and location-specific lunch deals.
The interior resembles a full-sized restaurant with “bold murals and powerful warrior horse,” according to a press release. It also has a grab-and-go fridge with sushi and drinks. PF Chang’s is also highlighting its catering business, another growing part
of a restaurant’s portfolio, with a special menu at the takeout location.
The concept fulfills two goals for PF Chang’s: Expanding into metropolitan areas where it doesn’t have a presence and tapping into the growth of online ordering through apps like DoorDash, Postmates and GrubHub (GRUB)
. Some of its restaurants already offer delivery and curbside pick-up options.
The smaller space also lets PF Chang’s build in areas where real estate prices are expensive, an idea that Starbucks (SBUX)
are also experimenting with
. PF Chang’s said in the release that since 25% of people are located near a restaurant, the new location type will allow them to “reach more guests nationwide.”
PF Chang’s said it plans to open the new takeout-only locations soon in New York, Houston and Washington.